The Viking Chats: navigating the choppy waters of property, technology and business

Welcome aboard The Viking Chats—the podcast where property, tech, and business collide in candid, no-fluff conversations. Hosted by Kristjan Byfield—lettings veteran, proptech pioneer, and co-founder of Base Property Specialists and The Depositary—this show dives deep into the real-world challenges and bold innovations shaping the future of the housing sector and beyond.

Each episode, Kristjan drops anchor with industry leaders, disruptors, and entrepreneurs to unpack the messy, inspiring, and often chaotic reality of running a modern business in a rapidly evolving landscape. Expect sharp insights, honest stories, and the occasional Viking metaphor—all served with Kristjan’s trademark wit and big-hearted honesty.

Whether you’re in lettings, launching a startup, or just love a good story about navigating change—this podcast is your compass in the storm.

Guest

Russell Quirk

Russell Quirk is one of the most recognisable—and unapologetically outspoken—voices in UK property. A third-generation estate agent, he founded eMoov, one of the original online estate agency disruptors, raising over £25 million before its high-profile acquisition. Today, he’s the co-founder of ProperPR, a specialist communications agency helping property brands gain national exposure, shape reputation, and dominate the narrative. Known for his fearless takes on everything from PropTech to Purplebricks, Russell is also a regular media commentator and contributor across Sky News, BBC, LBC, The Times and more. Whether you agree with him or not, one thing’s certain: Russell doesn’t pull punches—and he never stops pushing the industry forward.

https://www.russellquirk.co.uk/

Guest appearance on:

Adapt or Disappear: Agency, AI & the Real Digital Threat with Russell Quirk